I started to create necklaces just for fun, for myself, my relatives and friends. It was a sudden success, and about a year later, in September 2006, I decide to set up my own company, thus turning a hobby into a real job.

Three months later (December 2006), I took part in the "L'Artigiano in Fiera" (The Artisan Fair), held every year at Milan Fair. After that, I kept on with selling my costume jewellery in a small showroom located in Milano, in via Settala 2.

In February 2007 I began to collaborate with a clothes showroom (Showroom Falconieri - Milan), that asked me to take care of their accessories line, including necklaces, bracelets and earrings.

Hoping to have more people knowing my products, I accepted the invitation from Craftsman Union to exhibit my creation in the Brera area in Milan.

In December 2007, for the second time, I took part in the "Artisan Fair". Since then, I keep receiving offers by the Milan Authority Fair to participate in costume jewellery fairs either in Italy or abroad.

Recentely, I have decide to take six months off in order to improve my skills, and enrolled in a goldsmith school (Scuola Orafa Ambrosiana Milano), with the ambitious aim of achieving the best blend of jeweler's art and costume jewellery.

Our jewels

The choice of combining old buttons and objects of varied nature, in terms of materials and ages, arises from my desire to combine and melt two opposites.

The merging between a handmade - and, because of this, unique and aesthetically beautiful - object and its opposite - one made with technological advanced materials and tools - is something that breaks all the standards of traditional beauty.

My ambition is to create an amusing and witty necklace, suitable for a woman that wants to wear unconvetional or formerly unseen articles.

Giovanna Taddei